Tracking Key Performance Indicators (KPIs)
In this lesson, you will learn about the key performance indicators (KPIs) that are essential for measuring the success of your social media efforts. We will discuss common metrics such as reach, engagement, follower growth, click-through rates, and conversion rates. You will understand how to set specific goals and align them with relevant KPIs to track the performance of your social media campaigns. We will also explore tools and platforms that can help you gather and analyze data effectively. By the end of this lesson, you will have a solid understanding of the important metrics to track and how they contribute to social media success.