Managing Online Reputation and Crisis Communication
In this lesson, we will explore the importance of managing your online reputation and effectively handling crisis communication on social media. You will learn strategies for monitoring your brand mentions, reviews, and sentiment on social media platforms. We will discuss techniques for responding to negative feedback and addressing crises in a transparent and timely manner. You will also gain insights into creating a crisis communication plan and establishing protocols for handling sensitive situations. By the end of this lesson, you will have the knowledge and skills to manage your online reputation effectively and navigate crisis communication on social media.