Embracing Social Listening and Conversational AI
In this lesson, we will delve into the concept of social listening and the role of conversational AI in social media strategies. You will learn the importance of actively monitoring conversations and mentions related to your brand, industry, or relevant topics. We will discuss techniques for utilizing social listening tools and platforms to gather valuable insights, identify trends, and engage with your audience. You will also discover the potential of conversational AI, including chatbots and virtual assistants, in automating customer interactions and providing personalized experiences. By the end of this lesson, you will understand the value of social listening and conversational AI in enhancing your social media strategies and customer engagement.