Lesson 2 of 4
In Progress

Defining Your Target Audience and Buyer Persona

Rodney June 29, 2023

In this lesson, we will focus on defining your target audience and creating a detailed buyer persona for your business. You will learn the importance of understanding your audience demographics, interests, pain points, and behaviors. We will discuss techniques for conducting market research, analyzing customer data, and gathering insights from social media analytics. You will also discover how to create a buyer persona that represents your ideal customer and guides your content strategy and targeting efforts. By the end of this lesson, you will have a clear understanding of your target audience and be able to create a buyer persona that informs your social media strategies for business growth.